LG OLED OLED77Z39LA

10 Years of LG OLED.
A Decade at the Top.

The Out-of-This-World 8K Experience
α9 AI Processor 8K Gen6
Evolution at Its Core
Enter the world of α-realism1. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 8K Gen6.
Brightness Booster Max
Behold Even Brighter OLED
LG OLED's iconic self-lit pixels shine brighter2 than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 8K Gen6.

5-Year Panel Warranty
Confidence in Craftsmanship
LG OLED's premium craftsmanship allows us to offer you a generous 5-year panel warranty3.

Sleek OLED Design
Clean-Cut Sophistication
LG OLED Z3's clean design adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.

SELF-LIT OLED
No Backlight Necessary
Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

Hear Sounds and Sights Come Together as One
TV and Soundbar in Harmony
Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

More Sound Settings
Enjoy better control of your soundbar through your LG TV's on-screen settings menu.

webOS 23 new Home
Tailored to Your Liking
From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

My Profile
Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

Sights and Sounds Come To Life

Spellbinding Cinema
Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

The True Picture
Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

Endless Libraries of Entertainment
Tune into all the streaming services you love straight from your TV, including Netflix4, Paramount+, SkyShowtime, Disney+5, Prime Video6, Apple TV+7, and LG Channels.

Ultimate Gaming
Embark on Epic Gaming Adventures
Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

Game Dashboard & Optimizer
Game Settings at a Glance
Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Cloud Gaming
A World of Games to Play
Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.